World mission
The second point in the ubf heritage is World Mission. I learned that World Mission is something you do. The idea is that people in the world are in terrible shape. The world is defined as everyone outside ubf. All those worldly people are from many different countries, and the worst of them are on 561 American campuses. [Note: The 561 number came from a old Navigator survey that found 561 major campuses in America at the time.] So to do world mission meant you go out into the world (i.e. the closest campus) and fish. To fish means to invite students to one-to-one bible study. This seemed to fit nicely with point 1 of the ubf heritage, go back to the bible.